What a good tour itinerary should look like

This is what a good tour itinerary should look like:

Day 1: Jakarta - London
Fly red eye to London

Day 2: London
Arrive in London
Transfer to hotel
Orientation
Guided walking tour with a local guide
Free time

Day 3: London
Optional excursion to Stonehenge and Windsor Castle
Free time

Day 4: London
Free time

Day 5: London - Paris
Take Eurostar train to Paris
Transfer to hotel
Orientation
Guided walking tour with a local guide
Free time

Day 6: Paris
Optional excursion to Versailles
Free time

Day 7: Paris
Free time

Day 8: Paris - Amsterdam
Take Thalys hi speed train to Amsterdam
Transfer to hotel
Orientation
Guided walking tour with a local guide
Free time

Day 9: Amsterdam
Optional excursion to Volendam and Marken
Free time

Day 10: Amsterdam
Free time

Day 11: Amsterdam - Jakarta
Fly back to Jakarta

The key is give the travelers some free time to do their own discovery.  The tour leader's job is arranging transport, accommodation and optional excursions.  After arriving in a new city, bring in a local guide who will give them orientation about how to use public transports, explain local customs (like tipping) and teach useful phrases in their language.  After that the local guide will give them a guided WALKING tour around the most interesting neighborhood.  A walking tour is more memorable than a bus tour because it allows the travelers to stretch their leg and see the sights up close.  If there are some sites that are not within walking distance from the hotel, the travelers can visit those in their free time.

Also, don't just stay one night in each city like most Asian tours do.  There is no time to take in the atmosphere with constant bus rides.  Two nights is the bare minimum, giving the travelers one day of free time in each city.